Creative work
across industries.
Brand direction, 360 advertising, digital products, UX/UI, spatial experience and transformation work built across decades.
Selected work.
One practice, expressed through different industries, disciplines and kinds of creative problem.
Saxenda
Novo Nordisk / CDM NY
BMW Connected Drive
BMW
HERE Transparent Cockpit
HERE Technologies × Audi
ParkSMART
Smart City platform
Leica Communication
Leica
Thomas Henry
Thomas Henry
Kenneth Cole NYC
Kenneth Cole
AOK Bonus App
AOK
Umfrageheld
Civic participation platform
About Bert
Built across disciplines. Focused on what comes next.
I grew through 360 advertising and design agencies, making brands and experiences for retail, fashion, healthcare, technology and mobility.
That foundation expanded into UX/UI, service design and enterprise transformation. Today, I connect creative leadership with the systems, teams and behavior change required to make AI useful.
Read the full story
Atmosphere / Not a case study
The canvas
keeps changing.
AI is not a visual trick. It is a transformation challenge: new systems, new behavior and new possibilities.
Inside the work
Beauty gets attention. Thinking creates value.
ParkSMART turns an everyday frustration into an end-to-end service journey, from research and flows to a progressive web application.
Enter the case studyIndustry fluency
Context changes everything.
Each industry has its own language, constraints and definition of trust. The work starts by learning them.
Latest thinking / LinkedIn