Škoda / Cognizant
Škoda Connected Experience
An ecosystem pitch connecting device, dealership and car into one continuous experience.
- Industry
- Mobility
- Discipline
- UX strategy and connected experience
- Contribution
- Ecosystem concept · Journey orchestration · UX/UI · Mobile and wearable prototypes
The situation
The relationship with a car extends well beyond the driver's seat. Product discovery, dealership visits, in-car interactions and everyday use on the go span different devices and environments. Our pitch for Škoda explored an omnichannel ecosystem with cross-device continuity, so the customer journey could carry across these touchpoints.
The relationship travels with you.
The pitch treated each touchpoint as part of the same customer relationship. Cross-device continuity and service design shaped the proposal: a companion could support conversational discovery on a phone, carry that context into a dealership visit and stay useful in the car or on a wearable.
- Omnichannel ecosystem
- Conversational AI
- Cross-device continuity
- Journey orchestration
- Context-aware services
The move
We proposed a Škoda AI companion as the connective layer across mobile, wearable, desktop, dealership and in-car touchpoints. Journey orchestration framed the handoffs between environments, while conversational AI supported product discovery. Mobile and wearable prototypes explored glanceable vehicle status and context-aware service recommendations, making the ecosystem vision tangible.
One companion. A connected journey across every touchpoint.Next projectHumana Conversational Experience