BertSagi
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AOK

AOK Bonus App

A health incentive ecosystem organized into one understandable path from activity to reward.

Industry
Healthcare
Discipline
UX strategy and product design
Contribution
UX strategy · Journey mapping · Interaction design · Design system
AOK Bonus App fitness dashboard shown beside a runner in a park
01

The situation

Development was divided across departments, and the product felt divided too. The interface lacked a consistent visual language, while a feature-led structure made the member journey difficult to follow from activity through verification, status and reward.

Product insight

One member journey. One product language.

Development was split across departments, and that fragmentation reached the product. Visual patterns changed between flows while features and technical capabilities took priority over a clear member journey. I mapped the complete experience so onboarding, activity evidence, points, status, payout and service could work as one connected path.

  • Journey mapping
  • Information architecture
  • Interaction design
  • Design system
AOK Bonus App whiteboard mapping onboarding, rewards, status levels and activity submission
End-to-end journey map
AOK Bonus App design system with color, typography and interface elements
Product design system
Three AOK Bonus App dashboard states for daily, monthly and yearly activity
Dashboard states
AOK Bonus App interaction flow exploring fitness results and activity details
Interaction architecture
02

The move

I reorganized the product around the complete member journey, then translated that structure into a mature design system. Shared components, states and hierarchy gave distributed teams one visual language and gave members a clearer, more intuitive path through the program.

Unify the journey. Give every team the same visual language.
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