Bloomingdale’s
Bloomingdale’s Online
Retail storytelling extended from the store into a living digital cadence.
- Industry
- Retail + Fashion
- Discipline
- Ecommerce and email
- Contribution
- Art direction · Ecommerce · CRM
01
The situation
The work called for ecommerce and email that could feel native to retail + fashion while remaining unmistakably connected to the client.
02
The move
The response connects concept, visual system and execution as one idea—designed to stay coherent as the work moves across formats and moments.
Retail storytelling extended from the store into a living digital cadence.Next projectHERE Transparent Cockpit