BMW
BMW Connected Drive
An invisible world of sensors, data and connected intelligence translated into a visual narrative.
- Industry
- Mobility
- Discipline
- Digital film
- Contribution
- Concept · Creative direction · Information design · Film
The situation
Connected driving is powerful precisely because so much of it is invisible. The film needed to give sensors, data and communication a visual presence without turning the story into a technical demonstration.
Making the invisible visible.
Connected experiences are powered by systems most drivers never see. My role was to invent an abstract visual world for those systems—turning sensor input, AR overlays, virtual spatial cues and data exchange into one coherent information-design language.
- AR + spatial cues
- Sensor visualization
- Information design
- Motion language
Watch the story move.
The move
Live-action mobility and an original information-design language were choreographed as one system—showing the vehicle reading, communicating and responding to the world around it while establishing a reusable vocabulary for connected experiences.
Visualize the system. Make the experience understandable.Next projectParkSMART