Back to installation

Microsoft

Microsoft at ADC

A technology brand translated into an environment people could enter and explore.

Industry
Technology
Discipline
Environment and communication
Contribution
Environmental direction · Communication design
Microsoft Art Directors Club installation
01

The situation

The work called for environment and communication that could feel native to technology while remaining unmistakably connected to the client.

02

The move

The response connects concept, visual system and execution as one idea—designed to stay coherent as the work moves across formats and moments.

A technology brand translated into an environment people could enter and explore.
Next projectVictoza MOA