Global Advertising Solutions
Lufthansa
Global travel communication shaped for specific audiences without losing the brand.
- Industry
- Travel
- Discipline
- Multicultural campaign
- Contribution
- Concept · Art direction · Campaign design
01
The situation
The work called for multicultural campaign that could feel native to travel while remaining unmistakably connected to the client.
02
The move
The response connects concept, visual system and execution as one idea—designed to stay coherent as the work moves across formats and moments.
Global travel communication shaped for specific audiences without losing the brand.Next projectTresiba