Microsoft at ADC

Microsoft Key Visual

Challenge:
Introduce a new product that combines tablet drawing features with a high end computer and a high price point to millennials

Idea:
Create a Studio Loft space at one of Germany's most prominent events to allow our audience to test this exclusive product first hand

Results:
Fascination and excitement over the product and features where immediate. Overwhelming interest and expanding pool of interested buyers resulted for the 3 day event.
 


Microsoft marketing material

Microsoft Ad

Microsoft Newsletter

Microsoft E-mail format

 

The booth Visuals

  Front panel  was made to look like the product was breaking out of the studio, since this was an exclusive showing. Spacing between letters was necessary to allow window frames.

Front panel was made to look like the product was breaking out of the studio, since this was an exclusive showing. Spacing between letters was necessary to allow window frames.

  Left Panel  used another product with the key visual.

Left Panel used another product with the key visual.


Pictures from the event


Runner up designs

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