Microsoft at ADC
Introduce a new product that combines tablet drawing features with a high end computer and a high price point to millennials
Create a Studio Loft space at one of Germany's most prominent events to allow our audience to test this exclusive product first hand
Fascination and excitement over the product and features where immediate. Overwhelming interest and expanding pool of interested buyers resulted for the 3 day event.
Microsoft marketing material
The booth Visuals
Pictures from the event
Runner up designs